How To Write A Successful Email That Will Get You The Response You Want
You’ve probably received a lot of emails this past week. With so many new messages coming in, it can be easy to ignore the ones that don’t get your attention right away. Hopefully, this post about how to write an email might help.
But if you follow along with the rest of us non-spenders, you’ll soon realize that every message you receive is like a little grain of sand in an endless desert.
Sooner or later, every one of them will end up as nothing more than that tiny bit of grit at the bottom of your shoe. But what if you could make it a little easier for people to read your messages?
How about making it so that people are more likely to respond to yours? These are just a few things you can do today to write a more successful email.
Be Clear With Who You’re Writing
This one is pretty simple, but it can be overlooked every now and then. When you write an email, first and foremost, you need to know who you’re writing to.
This can be as simple as putting your name near the top of the email so that people know it’s from you and not someone else.
You can also include your contact information at the bottom of your message so that people can reach out to you if they want to add a comment or ask a question.
Make sure the information you include in the body of your email is relevant to the person you’re writing to, too.
If you send an email to a customer service rep, you don’t want to include things like how you would like to cancel your order. People who are in charge of customer service are likely not your customers.
Write From a Person, Not A Company Or Agency
It’s incredibly common to see emails that are signed by the company that sent them. The problem? This kind of signature doesn’t do a great deal to give your message more credibility.
Instead, it comes across as a marketing-oriented email that the company is trying to get you to open. That’s not exactly the impression you want to make.
A better idea is to sign your emails with your own name and anything from your title or position. You could, for example, use your name and where you work, like “John Smith, Accountant at ABC Company.”
This will give people a better idea of who you are and what you are about, without the company having to do the legwork.
How To Write An Email – Show, Don’t Tell
This may sound like common sense, but don’t be afraid to show people what you know in your emails. If you have a lot of facts about a certain topic, then, by all means, put them in your emails.
But don’t forget that emails can also be used for creativity and persuasion, too. If you have some interesting information that you feel is relevant, then, by all means, put it in your email. But make sure that it’s more than just facts.
And remember that emails are short. So make use of those few words to show your readers what you know and why they should care. You could, for example, show people how something they do every day could help someone else.
If you want people to read your emails, then you need to make it easy for them to find them. While you could use a long and complicated name for your title, or your company name and address, this isn’t really the place for that.
Instead, use personal pronouns and phrases in your emails to help people find your messages. You could, for example, include a short sentence in the middle of your message that mentions your name. You could also try adding a small note at the end of your emails with your name and title.
And feel free to use a short, personal phrase like “Hey John” or “Hello John” at the beginning of the sentence to help people find your messages.
How To Write An Email – Keep It Short And Sweet
When you’re writing emails, you have to keep them short. But this doesn’t mean you have to leave out any details or information. Instead, keep your emails short and sweet. Do this because people will often just skim through them quickly, looking for the information they want.
You could, for example, include a couple of sentences at the beginning of your emails. Keep it short, but include your name, title, and the subject of the email.
If you want to give people a little bit of information, then you could also add a sentence or two at the end of your emails. This is where you could include your name and title.
You don’t want to make your emails too long, so keep them short and sweet. Don’t include unnecessary details, and keep your emails short and sweet.
These are just a few things you can do to write a more successful email. Now that we’ve covered what you can do to write a more successful email, let’s look at a few things you should do, as well.
These are ways to boost your emails and make them more likely to be read.
How To Write An Email Subject Line
Writing your subject line can make or break your email.
Here is a great online subject line tester at Omnisend.com
Who To Send Your Email to?
A very good question. Do you search online for potential clients who may be interested in what you have to offer? Do you then email them out of the blue?
A better way would be to have a newsletter option form on your website. This is a good call as people can voluntarily add their details. This will then give you the opportunity to send the occasional email with your latest news and offers.
A much better way to get your message out there. And because they opted in, you have a much higher chance of them actually reading your email.
It’s really important to remember that email is a channel for communication. Think, communication, its not a way to market yourself or your business.
Yes, you want to get your name out there and make connections with potential clients and customers. Of course you do, but you don’t want to come across as pushy or aggressive.
That’s why it’s so important to keep your emails short, sweet, and personal. People don’t want to be bombarded with emails from you, so make them easy to find and read.
This will allow them to get to know you better and could lead them to buy from you in the future.
Write Clearly And Concisely
Writing an email is the most basic form of communication in the world. There are no words to describe how important it is to be able to write clearly and concisely. When you can’t even spell correctly, you are already doing yourself a disservice.
Finally, keep in mind that when you reach out to someone, it’s not about you alone — it’s about both of you. If your message is coming across as rude, condescending or uninviting, it’s going to end up backfiring on you.
So make sure you treat everyone with respect and kindness from the very first moment.
Check out our blog post on Email Marketing.