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Sticky Content

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Written by Colin Castle

November 12, 2022

Sticky Content – What is it?

How to Create Content That Inspires Action


If it’s interesting enough for people to stay and read, maybe share, and/or talk about, that’s sticky content.

Content is everywhere. It’s in our newsfeeds, blogs, websites and even the advertisements we see on our commute. Content is such a staple of the digital age that it’s almost unremarkable—we expect to find content wherever we go online.

That might sound like a good thing, but there is so much content out there that it can be hard to stand out from the crowd. The amount of content produced every day means that people will read something else if your post isn’t interesting enough or doesn’t provide enough value to keep their attention.

This is why creating content that is sticky is so important in today’s online landscape. If you want your content to get noticed and drive action, you need to make sure it sticks with your audience.


Reading, sharing and engaging

Content that is sticky is content that people can’t help but read, share and engage with.

This type of content is designed to appeal to your target audience and keep their attention long enough for them to take action.

It’s content that readers can’t put down, learn from, and want to tell their friends about.

Interesting content is the kind of content that people can’t stop talking about.

It encompasses everything from long-form articles to GIFs, videos, interactive infographics and more.

Anything that people will want to engage with long enough to make an impact is likely to be called sticky content.

Why Is This Kind Of Content So Important?

The truth is, people don’t care how much you know until they know how much you care. The internet is a vast place, and there are so many ways to spend your time online.

If you want your content to stand out, it has to be sticky. If you want people to engage with your content and take action on it, it has to be something that they can’t put down and come back to later.

Examples of Content that’s Sticky

Content that is sticky is the kind of content that people can’t stop reading. It’s interesting, informative, and it makes your brand more human.

When you create content that is sticky, you are engaging with your audience and making them part of the conversation.


5 Tips to create content that’s sticky

Make it Longer – Shorter posts are quick to read and easy to skim, but they don’t get the chance to make an impact. If you want to create long-form content, that’s great, but make sure it’s worth reading.

Be Human
One of the most important things to remember when creating any kind of content is to make it real.

People want to see a glimpse of your real personality, and they want your content to reflect that.

Be Inclusive – No matter what kind of content you produce, you want as many people to see it as possible. Make sure it’s inclusive and shareable, and don’t make it just for your core demographic.

Add Value – The internet is full of opinions, and opinions are easy to come by. If you want to create sticky content, you have to add value with what you say.

Take Advantage of the Medium – The web is a beautiful place. It can be whatever you want it to be, and you can use it to create whatever kind of content you like.


So what is sticky content?

If you want your content to get noticed and drive action, you need to make sure it sticks with your audience. Make it longer, make it human, make it inclusive, add value, and take advantage of the medium.

If you want your content to stand out, you need to create content that is considered sticky.

How to Create Engaging Content That Will Keep Your Readers Coming Back for More!

Creating content that stands out from the crowd is no easy feat. You can either take a risk and try something completely new, or keep things safe by sticking to tried and tested topics.

While the former may upset some of your readers, it’ll endear you even more by showing them that they can trust you with their time. So, how do you make your blog stand out?

By creating content that engages your readers so much that they want to come back for more! Creating engaging content is not as hard as it sounds. You just need to know what your readers like and give it to them in a way they enjoy reading. Here are some ideas on how to do exactly that!


What do your readers really want?

Before you even start writing, take a moment to think about what your readers want from your blog.

What are their main pain points? What problems do they want to solve? How can you help them with their problems?

The better you understand your readers’ needs, the more you can tailor your content to their pain points.

This way, even if you’re writing about a topic that your readers have never thought about before, they can still find value in your content.

At the same time, don’t go overboard. Don’t try to be everything to everyone.

While it’s good to have a wide appeal, it’ll end up watering down your message to the point where it doesn’t stand out against the crowd.

Focus on the topics that you’re passionate about and those that you know a lot about.

This will make writing your posts easier, as you’ll be able to connect with your readers better on a more personal level.
And you will be in a better position to provide them with better-quality content.

Ask yourself the right questions

Before you start writing, ask yourself some key questions. What is the purpose of this piece of content?

  • What do you want to achieve with it?
  • How can it help your readers?
  • What format will your content take?
  • Is it going to be a list post, an in-depth guide, a tutorial, an interview, or something else entirely?
  • What tone will you be using?
  • Will it be informal, formal, or somewhere in between?

All of these decisions come into play when you’re creating your content. When you know these things, it’ll be easier to put your content together since you’ll have a clearer idea on what you want to achieve with it.

Additionally, having a clear goal and purpose for your content is essential for gauging its success. If you want to measure your content marketing efforts (and you should), you’ll need to know what you’re really measuring.

If you don’t, you risk getting lost in the data and making bad decisions based on information that’s inaccurate and misleading.


Don’t be afraid to get a little weird

Content that sticks out is the kind of content that most people won’t dare to write.

The kind of content that’ll make your readers scratch their heads and wonder if they’ve wound up at the wrong blog.

After all, if the same old topics are being written about over and over again.

So what reason do people have to visit your blog instead of reading someone else’s?

What’s your angle?
What’s your speciality?
What will set your blog apart from the rest?

Try to find topics that explore these aspects of your blog and see if you can’t come up with something truly unique.

Show, don’t just tell

There’s a reason we’re drawn to images over text. It’s because we can process information better when it’s in visual form. We’re biologically wired to respond to visuals better than we do to text.

This is why you see so many lists in blog posts. Lists are a great way to compress information into a visual format that’s easy to process and understand. However, don’t just use lists to summarize your content. Try adding images to break up your content and make it easier to read and digest.

You can also use images to reinforce your points or highlight certain topics. This is particularly helpful if you have a long post that may lose your readers’ attention if it’s written in text form only.


Break up your content with images and video

Not only are visuals effective at breaking up your content, but they’re also a great way to express your ideas and messages to your readers.

You can use them to communicate your brand values, create unique and engaging content, or even promote your products. 

You can use images to break up your text and make your content easier to read.

Also, you can also use them to summarize or reinforce your points.

You can also use images to increase the appeal of your products or services.

Furthermore, you can use images to express your brand values or create unique and engaging content.

You can use images to promote your products or services. The types of images you choose will depend on your audience and the topic of your content.

If you want to be even more creative, you can even create your own images, such as graphs, charts, lists, or illustrations.

This will help you stand out even more from the crowd, as most blogs use photos from stock photo websites that are used by many other blogs.

Help, don’t just market

You don’t have to be an altruist, but giving your readers more than they bargained for will only endear them to you even more. After all, it’s nice when someone is so generous that they’re willing to pay your bills, right?

While it is important to sell your products and services, don’t just focus on the money. Give your readers something extra, such as how-to guides, tips and tricks, or information that’s not easy to find elsewhere.

Think about the type of content that interests you, and then turn that hobby or interest into a blog post. Blogging about something you’re really excited about will help you stay motivated longer, which is particularly important when you’ve been blogging for a while.

It’s also a great strategy for finding new topics to write about, as you’ll be able to observe your interests and find something interesting in them.

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