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Marketing is changing and so are the ways that customers buy things, and interact and engage with brands and businesses.
And this is why inbound marketing (a marketing methodology focused on attracting, educating and empowering consumers via relevant content) as opposed to outbound marketing (traditionally associated with advertising) is more powerful today than it’s ever been before.
Here’s the deal, marketing is important, the most important actually, after all, it’s marketing’s job to help you spread the word, reach new people, and attract them so they become happy, paying customers.
But here’s the other thing, those customers? Well, they’ve seen it all.
And they’re skeptical, jaded and they don’t trust businesses quite like they used to.
And who can blame them? There’s been some pretty sketchy stuff sold over the years.
Today, customers have all the power – they have all the information available to them at the click of a button and they often know more than salespeople serving them.
So what should you do?
Give up on marketing altogether?
No, the safer, much more respectable alternative is simply to change your marketing strategy from the traditional outbound approach, to an inbound marketing strategy.
Inbound Marketing is a that actually helps and guides them until they are ready to purchase your product or service.
So, let’s get to it.
#marketing #digitalmarketing #socialmediamarketing
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