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What is HTTPS

cass 24 July 2022 0 Comments

What is it and Why You Need It On All Your Websites

The world has become digital. So what is https? With the advent of new technologies, digital marketing has also evolved to target niche markets and build brand awareness. Digital marketing is not limited to websites and blogs anymore.

It encompasses all the digital media you can find on the web: social media profiles, search engine results, apps, e-newsletters, video sites… Basically, anything that lets you target potential customers with a single message: your company’s brand profile and what it stands for.

This shift from print to digital marketing is an important one because it allows companies to reach potential consumers at their fingertips – wherever they are.

However, there’s a big difference between using a website and using a digital marketing campaign; users need to be made aware and comfortable with this change in order for them to go through with it.

In this post, we’ll explore why you need an HTTPS implementation on all your websites, how to do so and which benefits you will receive in return.

What is HTTPS?

HTTPS is a protocol used to create secure connections and has been around since 1998. The main goal of HTTPS is to create a safe connection between you and the website you’re visiting.

This is because “HTTP” stands for “Hypertext Transfer Protocol”, which is the standard used to transfer data between computers. When you visit a site, your browser first makes a request to the website’s server.

The server, then, responds by sending back all the information the browser requested. As you can see, this is a very straightforward process, but it can also be vulnerable to a number of threats, including: – MITM (Man-in-the-middle) attacks.

In this case, the attacker intercepts the information from your browser and sends it to the server, who can then read, modify or delete it. – Cookies. A cookie is a small piece of data that is sent to your browser and stored on your computer.

This allows the server to recognize you when you return to the same site. The problem is that your data can be read and modified by anyone who has access to your computer.

This can lead to unwanted behaviour such as installing malware, revealing your personal information like addresses and phone numbers, etc.

To solve this, you can clear your cookies in your browser’s settings. – Phishing. Phishing is when someone pretends to be a trustworthy business or person, like your bank.

The aim is to trick you into revealing your login details and account information (username, password, credit card numbers, etc.). That way, the attacker can take what is yours, like money.

SSL certificate for website image

Why you need this implementation on your website?

When you go to a bank’s website, you don’t expect to be robbed because the site is not secure. The same goes for all the other sites you visit. The main reason you need an HTTPS implementation is because it makes all your data secure.

There are many reasons why an HTTPS implementation is a good idea, but here are the top three:

– It boosts your website’s SEO. Search engine optimization is about ranking your website high in search results. With HTTPS, you can expect to see a boost in your SEO score as several factors like keywords and anchor text (the text used to link to your website) get reflected in the HTTPS version.

– It increases the trustworthiness of your brand. Being a safe place to shop online is an important part of building trust. Consumers are wary of buying from websites that are not secure because it makes them feel like their personal information is at risk.

With an HTTPS implementation, you can expect to gain trust from more consumers.

– It protects your website from hackers. HTTPS is by far the most important reason you need an implementation. It prevents hackers from accessing your website’s data when you are accessing it. This means that if an attacker tries to hack your website, they are only given a blank page.

How to enable HTTPS for your Website?

If you want to enable HTTPS for your website, you first need to make sure that you have the right technology to support it. For example, if you use WordPress-powered websites, then you need to make sure that you’re using the latest version of the software.

If you want to implement HTTPS on your website, then you first need to determine if you want to use a paid or free solution.

– Paid solutions – A paid solution is the most reliable, especially if you want an automatic solution. The most known paid solution is Cloudflare’s 1-click HTTPS.

With this, all you need to do is purchase the plan, and you’re done. You can use Cloudflare’s free plan as well, so you can test the waters to see if this is something you want to go all-in with.

– Free solutions – A free solution is excellent for testing the waters and seeing if you like the process. The most known free solution is LetsEncrypt, and it is gaining popularity because of its ease of use.

The process is very straightforward if you have a WordPress website running on a host. First, you need to log in to the hosting dashboard and upgrade your hosting plan to support HTTPS. This will allow you to support HTTPS on your site.

Benefits of enabling HTTPS

One of the most important reasons you should enable HTTPS on your website is because it protects your data. When you go to a website that’s not secure, hackers can access your data. That’s because the website is just a conduit into your computer.

With HTTPS enabled, you can expect a number of benefits, mainly because it secures your data, boosts your SEO and makes your site more trustworthy:

– Better security: HTTPS secures your data from hackers and anyone who wants to access your computer. This way, no one can access your computer without your permission.

– Better privacy: With HTTPS enabled, you have an added layer of protection against third-party tracking. That way, no one can see what pages you’ve visited and what information you’ve sent to the site.

– Better SEO: Since HTTPS is a better version of HTTP, it has a better chance of ranking in search engine results. This is especially true if you’re targeting a niche market or a specific audience.

– Better user experience: Being a better version of standard HTTP, HTTPS makes your website’s pages load faster. This means a better user experience for your visitors, who will appreciate the faster load time.


Here is an in-depth post about HTTPS on the Cloudflare website.

Cloudflare

Conclusion

Digital marketing has become more sophisticated and a must-have for brands in order to compete with their competitors and stay relevant in today’s socio-economic environment.

The best way to do this is to have a solid online presence with a quality website.

However, these days, it’s hard to gain popularity and make a significant impact in the market without an HTTPS implementation.

This is because it protects your website from hackers and ensures that your website is secure and safe to use.

Google requires every website to be HTTPS enabled, meaning you need an SSL certificate on your website.

Our web hosting comes with free SSL, so no cost to you.

Read our post; What is SSL Certificates.

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