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What Are Meta Tags

cass 13 June 2022 0 Comments

What Are Meta Tags & Why Should You Care?

Meta tags are hidden codes that can be found in the header of your website. These tags do not show up on your site, but search engines and browsers can read them.

They help search engines better understand what content is on your page and how it should be indexed. There are many meta tags you can use to improve your SEO and user experience. However, choosing which ones are right for you and your website can be tricky.

Where do they go? Do they go anywhere? Which ones do I need? This article will answer those questions and more, so you can implement meta tags with confidence next time you build a website or update an existing one.

What Are Meta Tags?

Meta tags are hidden codes that can be found in the header of your website. These tags do not show up on your site, but search engines and browsers can read them.

They help search engines better understand what content is on your page and how it should be indexed. There are two types of meta tags that you can use to improve your SEO and user experience:

Where Do Meta Tags Go?

Meta tags can be found in the head> section of your website. They are usually below your title> tag, but they can be placed anywhere in that section.

The head> section is usually at the top of your page. Each page on your website will have its own head> section.

How to Add Meta Tags to Your Website

Most CMSs, blogging platforms, and website builders have a tool that allows you to add meta tags. If you are using one of these, follow the instructions provided by your platform. If you are creating your website from scratch or using a static HTML file, here are the steps you need to take:

Open your code editor and create a new file. This will be where you store your meta tags. – Next, add the meta> tags to your file.

Save the file with an .html extension and upload it to your website.

Open your website in a browser and view the source code to make sure your tags are correct.

If there are errors, go back to your code editor and fix them.

Title Tag

The title tag is the most important SEO element on your page, which is why you should not skimp on the length or wording of this tag. The title tag should be a maximum of 70 characters long. Anything more than that will be cut off.

It should also contain your target keywords, which you can find by doing keyword analysis. The title tag is the only real way for users to see what your website is about when they are on the search engine results page.

If you want your business to get clicks, you need to make the title compelling enough to make people want to click through and view your page.

Description Tag

The description tag is not as important as the title tag, but it is still important. A lot of search engines, like Google, no longer use the description tag to understand your page.

Google, however, still uses the description tag to generate a snippet of text that shows up in search engine results. The description tag, like the title tag, should also contain your target keywords. It should be between 150-160 characters and sound natural.

Writing a compelling description is important because it will help people decide if your website is what they are looking for. If the description isn’t compelling, it’s likely the person will click away.

Meta tags keywords image

Keywords Tag

The keywords meta tag is not used as much by search engines now as it once was, but it can still be beneficial for SEO. You can place your target keywords in this meta tag to remind search engines what your website is about. It also helps remind yourself of the purpose of your website.

When you add the keywords meta tag, you should add a comma after the description. Then, add the key phrase or phrases that you want to target on your website. You can add multiple keywords, but make sure they all make sense and flow together.

Summary

The summary meta tag is a newer tag that Google started using in 2016. It was designed to replace the description meta tag that Google stopped using as much. The summary meta tag is a short and concise description of your website. It should be between 150-160 characters.

If you only have one or two sentences, that is okay. You can place this summary on every page on your website. You should keep it consistent and update it every once in a while when you update your website content.

The summary meta tag is a great way to briefly explain what your site is about and encourage people to click through to read more. It can also help with click-through rates, which is an important ranking factor in Google’s algorithm.

Meta Tags Conclusion

As you can see, meta tags are important for SEO. They also help users navigate your website more easily by providing more information about your content.

If you want your website to rank well in search engines and generate better leads, make sure you are using these important meta tags. Now that you know what meta tags are and what they do, you should be able to add them to your website with ease.

But before you do, make sure to do your keyword research so you know what to write in each tag. Now get out there and use these hidden codes!

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