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The Psychology of Colour, Emotion and Online Shopping

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Thanks to Scott MacInnis, Kimberley McEwan, Kathleen Hill and my wonderful Nana for voicing the quotes in this video.

References:

Babin, B. J., Hardesty, D. M., & Suter, T. A. (2003). Color and shopping intentions: the intervening effect of price fairness and perceived affect. Journal of Business Research, 56(7), 541-551. http://www.sciencedirect.com/science/article/pii/S0148296301002466

Bellizzi, J. A., & Hite, R. E. (1992). Environmental color, consumer feelings, and purchase likelihood. Psychology & marketing, 9(5), 347-363.

Brengman, M., & Geuens, M. (2003). The four dimensional impact of color on shoppers’ emotions (No. 03/204). Ghent University, Faculty of Economics and Business Administration.

Cheng, F. F., Wu, C. S., & Yen, D. C. (2009). The effect of online store atmosphere on consumer’s emotional responses–an experimental study of music and colour. Behaviour & Information Technology, 28(4), 323-334. http://www.megantegtmeyer.com/wp-content/uploads/2012/11/color-conversion.pdf

Crowley, A. E. (1993). The two-dimensional impact of color on shopping. Marketing letters, 4(1), 59-69.

Dagher, A. (2007). Shopping centers in the brain. Neuron, 53(1), 7-8. http://www.sciencedirect.com/science/article/pii/S0896627306009998

von Goethe, J. W. (1810). Theory of Colours (book) https://archive.org/stream/goethestheoryco01goetgoog#page/n360/mode/2up

Hemphill, M. (1996). A note on adults’ color–emotion associations. The Journal of genetic psychology, 157(3), 275-280.

Knutson, B., Rick, S., Wimmer, G. E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156. http://www.sciencedirect.com/science/article/pii/S0896627306009044

Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211. http://ec.iem.cyut.edu.tw/drupal/sites/default/files/Turley_2000_Journal-of-Business-Research.pdf

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