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Use Email Marketing

use email marketing
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Written by av1

June 12, 2022

Use Email Marketing To Reach More Customers

You can use email marketing because it’s a cost-effective way to maintain a constant flow of communication with your audience and drive sales in the long term. It’s no surprise that email remains one of the most effective ways to reach your target audience.

After all, 70% of adults check their email at least once a day, and 96% of internet users have an email account. In this blog post, we explore the benefits of this kind of marketing, examples of great email marketing campaigns from brands you know and how to use the same ideas as part of your wider sales strategy.

What is email marketing?

Email marketing is a strategy designed to connect with your customers and drive sales through regular communication via email. It can be a part of your whole Internet marketing campaign.

There are three core activities to effective email marketing:

  • Creating a plan: You can’t just send emails and hope for the best. A well-thought-out plan can help you get the most from your email marketing strategy.

  • Segmenting your email list: The key to being effective is communicating regularly with your customers. This only works if you’re sending emails to the right people.

  • Measuring and improving: The only way to crack this type of marketing is to track and measure the results of your efforts. As a result, even if you’re not a marketing expert, there are plenty of ways to get started.

  • Creating an email content strategy: The most important thing is to understand your audience and what they want to receive. This includes the type of content, your tone of voice, and how often you should be sending emails. Read our post, on how to write an email.

Why email marketing?

It’s measurable: You can track the success of your campaign. From the open rate of your emails to the number of clicks and purchases.

  • Email marketing is cheap: Building a list and sending out emails is a lot cheaper than other options, like paid advertising. This is why people use email marketing.

  • This type of marketing is easy to set up: Email marketing tools can make the whole process straightforward.

  • Using email is familiar: We’ve been receiving and sending emails for decades. As a result, people feel comfortable with the format and use email marketing.

  • It is effective: Studies show that these types of campaigns with a positive tone can generate up to three times more clicks than those with a negative tone.

An example of an effective campaign

It’s important to remember that there is no one-size-fits-all approach to effective email marketing. Even so, we can learn a lot from the experiences of brands who are doing this right.

An example of a great email marketing campaign is the one sent by Warby Parker. Warby Parker’s email marketing strategy is all about the brand connecting with its customers on a personal level.

Rather than firing off one-off sales emails, Warby Parker’s emails provide their customers with information and advice tailored to their specific needs. Warby Parker will use email marketing as a benefit.

The emails are informal but professional, and they come with a friendly tone. They’re also timely: Warby Parker regularly sends out email campaigns timed to coincide with special events and holidays.

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How to use email as part of your sales strategy

First, identify your objectives. Sales are only one possible outcome of a campaign. This might be more challenging if your business sells goods and services that have a higher price point.

You might want to build your email list, generate brand awareness, or strengthen your relationship with customers. Whatever your objectives are, they should form the basis of your email marketing strategy.

Once you have some ideas for email campaigns, think about your tone of voice. Remember that you’re not just writing an email to one person: you are sending it to your entire email list. That means keeping your tone consistent and friendly. So give some thought before you use email marketing.

Tips on how to be effective

Start with an email list: You can’t send effective campaigns if you don’t have an email list to send them to. Make sure you are collecting email addresses wherever possible to grow your list. You simply can’t use email marketing without this.

When to use it?

  • Send regular emails: The key to effective email marketing is to use email marketing as regular communication. Try to schedule your emails for a consistent time each week.

  • Send emails that add value: Don’t just fire off a sales pitch or promotional offer whenever you feel like it. Instead, try to send emails that provide your customers with useful content.

Send emails outside of business hours: If you send emails to your customers during business hours, you risk distracting them from their work. Try to schedule your email campaigns outside working hours. Use email marketing sensibly and give some thought before sending.

Track your Results

  • Track your results: As with any marketing campaign, it’s important to track your results. Use an email marketing tool to monitor your open rates and click-through rates.

  • Use an email marketing tool: These tools can make the process of creating, sending and tracking your emails a lot easier. Be sure to select a tool that has the functionality you need and allows you to personalize your emails.

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Email Newsletter

An email newsletter is a great way to use email marketing and to keep in touch with your customers. You can send out monthly, weekly, or daily newsletters to keep customers informed of what’s new at your company, share some tips and tricks for their daily life, or send them exclusive offers.

It’s simple: you send them a newsletter once a week, and they read it. Here are some tips for getting the most out of your email newsletter.

Make sure you have permission from your readers before sending them anything. It’s better to be safe than sorry!

Ask for feedback about what kinds of topics people want to learn about.

Include pictures, videos, and links to interesting articles that you think they’ll find interesting (but don’t go overboard).

Don’t forget to include an “unsubscribe” link at the bottom of every email so that they can stop receiving your emails if they choose to do so.

Here is a great resource; how to create an email newsletter.

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Opt-in Form

When you use email marketing, use an opt-in form. An email opt-in form is a form on your website that collects contact information from site visitors who are interested in receiving future newsletters and promotions.

To create an email opt-in form, you’ll need to design a form, upload it to your website, and then insert the code into your site’s HTML pages.

It’s typically used to grow your mailing list, increase conversion rates, and build relationships with customers. Here is a great tutorial for an Opt-in Form if you are using WordPress.

If you need an HTML Opt-in Form, we can design one for you, just contact us here.

Conclusion

Email remains one of the most effective ways to reach your target audience. Because, when used correctly, it can help you build brand awareness, therefore, increasing sales and strengthening relationships with your customers.

However, you certainly can’t just send emails whenever you feel like it. To be effective, they need to be part of a wider email marketing strategy.

This includes collecting email addresses, sending regular emails, sending emails outside business hours and using an email marketing tool to track your results.

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Why Email Marketing Is Still The Most Effective Method of Marketing Your Business

If you’re an organization or business hoping to make your mark on the world, it’s important you choose the right marketing strategy. Let’s face it – there are plenty of ways to advertise your brand these days.

With so many different marketing options, it can seem a little overwhelming when choosing which one is best for your business. However, as they say, nothing lasts forever. Moreover, in this digital age of social media and smartphones, there are many different types of marketing that are growing in popularity.

If you’re planning on bringing your company to new heights or launching a new business, there’s no better time than now to jump on board with the latest marketing trends, and use email marketing. We’ll take a look at why email marketing is still one of the most effective methods of marketing your business:

Why Email Marketing Is Still The Most Effective Method of Marketing

Email marketing has been around for decades. In fact, you could say it’s one of the oldest forms of marketing in history. This goes to show that if something works, you should keep doing it. There are many reasons why email marketing is still the most effective method of marketing.

Firstly, it’s cost-effective. You can create and send your marketing campaigns at a fraction of the cost of other forms of marketing. Email marketing campaigns are also easy to scale up or down depending on the needs of your business.

This means that you can create a single email marketing campaign and then send it to thousands of people at the click of a button. Furthermore, email marketing can be personalized. You can send customized messages to your customers based on their needs and interests.

A single email marketing campaign can be used to engage with your customers on different topics and encourage them to take action. You can also use email marketing to create a strong relationship with your customers.

Why Is Email Marketing So Effective?

As mentioned above, email marketing has been around for a long time and is one of the most effective marketing techniques. This is because it delivers results. Customers who receive marketing emails from brands are much more likely to make a purchase than customers who don’t receive any marketing emails.

This is because email marketing is a personal way for companies to reach out to customers and make themselves more approachable, easy-to-do business with and more relevant to the recipients. In addition, the Internet has made it much easier to collect and store data.

This data can then be used to create marketing messages that are customized to the individual needs and interests of customers. This makes it much easier to reach a wide audience with a single marketing message that is relevant to each person.

How to Maximize the Effectiveness of Email Marketing

There are a few things to keep in mind when maximizing the effectiveness of email marketing campaigns:

1. Make sure your emails are easy to find. – Ensure that your email marketing campaigns are easy to find within your brand’s website. This is good for your customers, and it also makes it easier for you to track the performance of your campaigns.

2. Use calls-to-action and CTAs. – Calls-to-action are strategies that prompt customers to take action. For example, you can use a CTA to prompt customers to make a purchase, download content, or take some other action on your website. Customers should be able to identify what they are supposed to do when they click on a link within your email marketing campaigns.

3. Segment your email lists. – Make sure you segment your email lists so that you can send targeted campaigns to different groups of customers. This makes it easier to send personalized emails that are relevant to each group of people.

4. Create an interesting subject line. – Your subject line is one of the most important aspects of an email marketing campaign. Make sure you create an interesting subject line and one that is relevant to the content of your email.

Other Ways to Utilize Marketing for Your Business

Email marketing is just one way to market your business. There are many other ways you can use marketing to increase your brand awareness and drive more sales. There are many different marketing channels out there.

Many of them have grown in popularity over the years, but there are also some new ones that we’ve talked about in this article that are gaining ground. Keep in mind that no single marketing channel will be enough to drive sales and increase brand awareness on its own.

For your marketing strategies to be successful, you need to use a combination of different channels.
Here are some other ways you can use marketing to promote your business:

Social media promotionSocial media promotion is another very effective way of marketing your business. You can use social media platforms to drive traffic to your website, engage with your customers, generate brand awareness, and build your reputation as an expert in your field.

Video marketing – Video marketing is another popular marketing channel that has seen significant growth in recent years. You can create and upload videos to your website and social media channels that are relevant to your brand and products.

Paid advertising – Paid advertising is a very effective marketing channel. You can promote your business on websites and apps that are related to your industry.

Inbound marketing – This is a more modern way of marketing that focuses on encouraging customers to approach your business and bringing leads to your website.

Hosting special events – Hosting special events is a great way to market your business and connect with customers. You can hold events in your local area or online.

Summing up

An effective marketing campaign is an essential part of growing your business. No matter which marketing channels you choose, it’s important that you put in the effort to make them successful.

Take the time to think about what your customers need and want and you’ll soon see your brand gaining momentum. Email marketing has been around for decades and it continues to be one of the most effective methods of marketing.

This is because it’s personal, easy to scale, and cost-effective. It’s important to make sure your email marketing campaigns are easy to find within your brand’s website, include calls-to-action, and segmented.

What is Open Rate

Open rate is the percentage of recipients who open an email message. It’s a key metric that can help you see how well your email is getting noticed. The higher the open rate, the more likely you are to reach recipients who might be interested in your message.

There are many factors that influence the open rate of an email. Some of these include:
• The subject line: Make sure it’s interesting and relevant to the recipient.
• The content: Make sure it’s concise and easy to understand.
• The timing: Sending an email during peak times may increase the open rate if people are likely to be more engaged during these periods.

However, it’s important to note that there are many different ways that you can measure open rates, so you want to make sure you’re using the right one for your situation.

Other Types of Marketing Solutions

There are a number of different ways to market your business. A good place to start is by considering what your business needs and finding out what works best for you.

You may want to try different advertising methods, or focus on one or two at a time. As you learn more about marketing, you will be able to make informed decisions about which strategies work best for you.

There are many types of marketing, including:
Social media marketing
Word-of-mouth advertising
Display ads
Sponsorship opportunities
Answering questions in the media
Direct mailings
In-person promotions

Not forgetting blogging and content marketing.

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