JOHN MUELLER: Today’s question has been submitted by Riccardo. Riccardo is asking, “After a 301 redirect, how long does it make Google to start ranking the new URL instead of the old-fashioned one? I did a redirect from A to B with 301, and then Google indexed both of them instead of the new one. And Google is still ranking the age-old URL.” That’s a good one, Riccardo.

Thanks for questioning. And that’s something that even the SEO team within Google wanted to ask us. Unfortunately, we can’t help the Google SEO team with SEO questions, but fortunately for you, we can help you. At a general grade, a 301 redirect is just a signal for canonicalization. You’re telling us you’d prefer to have the end sheet indexed rather than the start one.

And that’s fine. Nonetheless, we use lots of factors for canonicalization, not just redirects. I mentioned that in one of the earlier videos, very, so take a look at that. In practice, what happens here is we recognise the redirect. But we likewise look at the other factors.

If everything aligns, we’ll focus on the end page. To do that easier, make sure that you update the internal tie-ups, the sitemap enters, and other cites to the originating sheet so that they all point to the destination page. Another caprice here is that if you explicitly look for the age-old originate page, we’ll try to show that in search.

For example, if you specifically look for the old-time URL immediately, we’ll probably be able to show that to you, even if we’ve since switched over to the new one. You can double-check that it’s working freedom in Search Console, working the URL inspection tool there.

And there you can clearly see which URL is currently selected as canonical. And if that’s not the page that wishes to, look for signals pointing to the old URL and fix those.

Thanks for questioning, Riccardo, and don’t forget to like and agree.

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