What Pinterest Predictions Mean for Small Businesses
What is Pinterest Predicts?
Pinterest predicts is a new trend on the social media scene where users can measure their “predictability”. This means that using Pinterest predicts, you can see what others have predicted about you and how it could play out in the future.
There are several ways to do this, some of which are based on what your friends and family members are saying about you. Other methods when using Pinterest include looking at the information that has been shared by other people in your network.
In general, Pinterest predicts is an interesting way to see what others think of you and how they might perceive things over time.
Pinterest predicts can be very helpful for anyone who wants to know what others think of them or how they might act in the future.
Are you a social media marketing novice or an experienced pro? If you’ve answered “beginner,” then it’s time to brush up on your skills.
In this article, we share best practices that will help you succeed on Pinterest as a small business. With over 250 million monthly active users and over 70% of users being female between the ages of 25 and 54, it’s no secret that Pinterest is the go-to social network for visual inspiration.
As one of the top third-party apps used by businesses to drive traffic to their own websites, it’s also a great way for brands to reach new customers organically – without spending any money.
Users love Pinterest because it’s visual and easy to use. Users can discover things they like visually in seconds, which makes the site perfect for businesses with products that are easily recognizable from just a photo (i.e., fashion, food, home decor). A good year was Pinterest predicts 2021.
What Are The Best Practices for a Successful Pinterest Marketing Strategy?
Before diving into the nuances of Pinterest marketing, it’s important to set your branding strategy first. Once you have a solid branding foundation, you can focus on the rest of your marketing strategy.
A good place to start is by asking yourself these three branding questions: Why does your brand exist? What problem does it solve? Who is your target customer?
Once you have an idea of your brand’s personality and what it stands for, you can start to take the right steps to make it successful on Pinterest.
Branding for Pinterest doesn’t need to be elaborate – in fact, the simpler, the better. A great way to start is by creating a Pinterest brand board.
A brand board is a visual way to represent your brand. In addition to posting your existing visual content, you can also add call-to-action buttons that prompt your audience to get engaged with your brand.
Develop a Clear Content Strategy
A content strategy is the backbone of your Pinterest marketing strategy. It’s what you’ll use to figure out what types of posts to post on a daily basis, how often to post them, and where they should be published.
With Pinterest, you have two choices: public or private boards. If you would like your boards to be seen by all Pinterest users, select public.
If you’d like your boards to be visible only to the people you follow, go with private. When creating Pinterest boards, it’s important to answer these three questions:
What are your board topics? – What are your board types? – Your target keywords?
Boards Topics: Are there specific products or topics you focus on? Are you a fashion brand, a food blog, a design company, etc.? If so, focus on those topics when creating boards on Pinterest.
Board Types: Do you host a lot of giveaways, do product reviews, or host photoshoots? If you host primarily visual content, try to find ways to integrate your boards into each other.
For example, if you host a product review, you can create an accompanying board with behind-the-scenes photos and other visual content to enrich the experience of your followers.
What are your target keywords?
While the content you create is visual, it doesn’t mean you can’t use words to get your message across. Pinterest is a search engine, just like Google, and you can use keywords in your Pinterest boards to increase your SEO ranking.
The best way to find your target keywords is to go to Pinterest’s “Keyword Suggestion Tool.” But this will have to be another post.
There, you can type in the topics you’ve selected for your boards, and it will generate a list of suggested keywords and how many people search for them on Pinterest every month.
Use Rich Pins to Increase Engagement and Drive Traffic
Rich Pins are interactive pins that allow brands to display extra information right on the image of the pin itself, increasing the likelihood that users will engage with the pin.
Here are some examples of rich pins: Rich pins also work as great links to bring people to your website or drive them toward an action like making a purchase, subscribing to your email list, or downloading a coupon.
Rich pins appear on Pinterest regardless of whether the person is following you or not. This is great news for small businesses that don’t have the marketing budget to drive traffic to their site.
Because rich pins are like advertisements, they’re a paid feature. But don’t worry – they’re not expensive. Prices start at just $0.15 per click.
Pin at the Right Time (and the right day)
When you’re planning your Pinterest marketing strategy, you’ll need to keep an eye on the trends. What’s popular now?
What’s trending? Pinterest’s algorithms are based on what makes the most sense for their users – and those users are visual people.
When you post on Pinterest, make sure you’re posting during peak hours for your audience. When it comes to the best day to post, a lot of businesses choose Sunday, as they believe it’s when their audience is most likely to be online.
Plus, a lot of brands are hesitant to post on the weekends because they don’t want to interrupt people’s weekends.
Sunday is a great compromise – it’s not as disruptive as a Saturday post, but is still a high-traffic day for social media marketing.
When you’re planning your content strategy, keep in mind that Pinterest is a social network that was built for visual content.
Visuals are easy to consume and don’t require as much effort to digest as reading a paragraph likely will.
Pinterest has been a huge boon for businesses that have the right marketing strategy. What are you waiting for? To succeed on Pinterest, you need to think visually, post often, and post smart.
Follow these best practices, and you’ll soon be reaping the rewards of Pinterest marketing. That said, don’t feel as though you need to rush into Pinterest marketing.
It’s better to start off slow and steady than to dive in head first and sputter out.
Once you’re ready to get started, though, you’ll be amazed at how quickly your business’s traffic and revenue can increase from Pinterest marketing.
Pinterest is an important part of your social media marketing, so if you need a helping hand in improving any of your social marketing, get in touch today.