In this section, we’re going to look at a few examples of videos that need to be optimized. So I want to show you these examples because every single example is different. You continue to learn new things with each example as it happens. So I wanted to show you some optimization videos so that you can start to see the thinking process behind the optimizing each video. We have our channel which is on the screen right now. You can access it through I am dream driven dot com. But on our YouTube channel, we release videos Monday to Thursday and sometimes over the weekend as well.

All kinds of tutorials on making money online how to edit video how to market online social media tips all that kind of stuff for creative entrepreneurs. So we have to do SEO optimization for all of these videos for about four to seven videos a week. And this is them. This is how we managed to grow our following on this channel. So today I’m optimizing a video that will go out on our channel on Thursday. And it’s actually an interview video that we did with another YouTube. He interviewed us on the topic of earning money online and how we managed to gain all these subscribers on our channel and what’s involved in all of that. So what I’m going to do is show you exactly the process of optimizing this video that’s going to be released on our channel. So just to get an idea I want to see what he titled it on his channel just so that we’re on the same page for me.

I would title it something to do with earning money the mindset of earning money online and growing a business online. But I just want to see what he did. Let’s see where it is here. So this is the video he titled it zero to twenty-two K YouTube subscribers. OK. So he’s going for more of the numbers. And by the way, numbers are great to include in titles wherever you can because they capture our attention. Right. It’s very concrete and it’s something easy to understand right away when someone’s looking at the title. Now we can see what zero to twenty-two K YouTube subscribers will pop up in two. Let’s check it out. But you can see this was stream three days ago and almost has five hundred views Jerry already has quite of a following.

I’m not sure if he does this kind of optimization technique for every single video but let’s just see what we’re gonna do. So again you’re going into the two buddy extension the keyword explorer. And then I’m going to type in zero to twenty-two K YouTube subscribers and let’s see what comes up. So it’s a good way to add to our channel. Again remember you want to stay on the weighted tab.

This score is weighted to our channel and so it’s 44 out of 100 which is good. Let’s see if we can get something better. Let’s see if we can get a very good something in the green over here. So what I would title something like this is to do with earning money online. And the mindset of it. So let’s start with those words earning money online. This is probably a very competitive niche. Yeah. Super competitive. So let’s narrow it down even further. Earning money online mindset huh. Very good. OK. OK good. So we have a good score here. However, there are two point three eight million other videos in the search results that I’d be competing against. If I use this as my main keyword phrase which by the way is what we’re doing right now we’re doing that initial research to find the main keyword phrase.

So yes I could go ahead because it has a good store a good score. I could go ahead and use this but if I want to secure that spot secure my spot on the first page of results even more so it would be good to just try to do a little bit more research to lower this number to try to find something that has a very good score but is under a million even under nine hundred thousand videos in the search results. So let’s see what other suggestions can we do.

I mean I can think of something on my own to change this up or let’s see there’s nothing in these tabs for suggestions. Let’s see what other people have used how to make passive income how to make money on the Internet. Train your brain to make more money. Let’s see what that looks like. No that’s not good. OK. Because it’s a Tony Robbins thing. So there’s probably a lot of content on that.

Let’s go back to earning money online mindset which by the way if you look at the bottom where it’s going to show you your most recent phrases that you searched. So it’s really cool because you can just kind of click on this and go back to it easily which is a nice shortcut. Let’s see what else is in here ways to make passive income. See we talk about the passive income that we make but we also talk about actual services which is in passive income so I don’t want to use that. How about earning money online success mindset. Let’s take a look at that very good. Seventy-five out of 100. OK, so we lowered this score a little bit more. Which is awesome. Let’s see if we can get it down even more. And you’ll find that you know you can. You can spend a while trying to get that perfect phrase that will kind of secure your spot. But you know to try it. Try not to spend too long on it because again it’s something that you just need to get that muscle.

And if you are spending too long on your first video it might kind of put you off for the rest of it. You know to use the 80 20 rule. Just go with something that will exercise what you’re learning here in this course at first and then you can go once you get the hang of it then you can go and make small moves to improve it even further. So I like this one point thirty-nine million. But let’s try and get it a little bit more as I said How about let’s switch to surround success mindset for earning money online.

Let’s check that out. I like that and it went it kind of went up but the score is much better. OK. So what do you do? And this is why you know I have to do these example videos and put them in the course because every single case is different. So here we have an excellent score. And but we have still over a million in the search results. What do you do for a case like this? I may actually just stop here and go with this excellent phrase because of this main reason here. So the reason why it’s giving me an excellent score. It’s weighing remember it’s weighing the scores weighing competition it’s weighing search volume how many times this has surged it’s weighing the how well optimized the videos on the first page of results are.

And so I can look at each of those individual factors here and see that the optimization strength for the videos. Right. Right over here in the first page of results they are good. At best. So they’re not very good they’re not excellent. They’re not as optimized the results that are coming up for this phrase aren’t perfectly optimized to this phrase. And you can see that by going into the results tab there are you know there are many different videos in here all to do with success mindset around earning money that kind of thing. But they’re not exactly optimized as you’re learning in this course around this phrase.

So I am more likely to go with something like this even though it has one point forty-seven million results just because this tells me I have a chance you know if this was up here the optimization strength would be strong. Then I might not have a good chance to rank if you can find something that’s an excellent or very good score with a very low number of videos and the search results. That is a sweet spot and you should continue to create videos on that topic just because it’s an excellent score against your channel. You have the ability to rank for that as well as you’re competing you’re not competing against a lot of other people in the search results. So these are the two main things that I look at here. The score and the number of videos and search results. So I’m going to go with this. I love an excellent score. It’s really exciting when you get that and I’m going to use that as my main keyword phrase so I’m gonna jump over here to a google doc that I just kind of put together.

Remember your title is your main keyword phrase to start. And then let’s just make this bigger. So you guys can see it. OK. So my title is my main keyword phrase first. And then some sort of that second part is something unique about what you know what makes this video stand out. So because it’s an interview video it’s an interview with ourselves were interviewed by another YouTube bird Gerri Banfield. I’m going to put his name and his channel in that second part. That’s just something that is unique to this video it’s an interview video so I’m going to put interview or I’ll put.

We were interviewed by Jerry Banfield or maybe output because it’s a replay so I’ll put interviewed by Jerry Banfield replay something like that. So again that second part doesn’t matter in terms of optimization. It’s just something that identifies what the video is about even further. This is what you want to pay more attention to. That’s the main keyword phrase. And the main keyword phrase goes everywhere. Remember. So it’s going to be the first tag. So success mindset for earning money online. And now we’re going to find the rest of the tags. So let’s go back to two here. And if you recall that the associated or supporting tags are discovered by going through this little box here that says most used tags.

So let’s find those three words plus phrases that apply to the video they’re relevant to the video and that we can use as supporting tags for the video. So I’m going to check them all here and make money online yes. How to Make Money Online we do touch upon some of those things in the video. If it’s not relevant to the video do not check it even though it’s there. Don’t pick it. How to be successful. Yes. We talk about mindset a lot how to make money. That’s very similar to how to make money online so I’m gonna see if I can fill it up.

Unfortunately, we can we can’t talk about how to become a millionaire just yet. How do we become successful? I think I chose something on how to be successful. Yeah. Something similar there. Those are all One two words so I’m going. This is the Tony Robbins program not applicable to make more money. Let’s see here how to make money blogging. No not relevant. We don’t do blogging motivation for success. Yes. The motivation for students not so much for students but it’s for entrepreneurs. Work from home jobs works from home. Yes, build an online business. Yes. So you can see where we’re at seven keywords. Let’s go a little bit more. How to boost productivity.

How to be more productive. We didn’t talk so much about productivity in the interview. How to be positive. Yes. How to Find your passion. Yes. Those are things we talked about how to stop caring what people think. We didn’t talk about how to live a positive life. Absolutely. How to be more successful. OK. So we’re at 10:00 here so you can like I said you can keep going you can choose more. I suggest eight to 12 keyword phrases in general.

You can put more but if you’re doing this correctly and really choosing those concentrated phrases that are relevant and applicable to your video then you don’t need those extra. You can rank your video with just this amount of keywords. So I’m going to stop there and what we need to do is remember once we have those quick copy so it’s copied all of these including the main keyword phrase. I’m gonna go back here right-click paste and then this is a duplicate. So. So there are 10 tags and totally ready to go for uploading our video file name is the main keyword phrase with underscores. So let’s put that in success mindset for earning money online. OK. And description. So if you recall description is we want to make sure that Main keyword phrase is in the first line of the description and also write a little paragraph about what the video is about so that we can sprinkle some of these supporting tags in there as well.

So we have our main keyword phrase in the first line or first sentence of the description. And now let’s write a little bit more but try to sprinkle in some of these other phrases. OK. So I just finished writing the description here and you can see that I’ve sprinkled in quite a bit I’ve managed to do that with a few phrases. So after that first sentence that has our main keyword phrase. We also have work from home which is right here we have to build an online business which is one of those tags on how to be positive how to find your passion how to live a positive life. So. And you know I maybe would have switched that out for another tag just because it’s very close to this one. So again you want to diversify the tags but still stay relevant to the video but you can see here I managed to in this case naturally include tags in the description.

You might not always be able to do this. You might only end up being able to do three out of all of the tags that you used just because of the nature of the tags. And I’m sure we’ll come across another example like that but here we’re able to write out sentences naturally while still including those tags which is awesome. So we are done with the optimization of the main optimization. The only part if you recall in the description at the very end we want to include a YouTube replay link and make sure that we’re linking back to the video. So what I would normally include under that description is I would include subscribing to our channel and because this is an interview video I’d put subscribe to Gerri Ben Fields channel and then I would include other links.

You know we’d like to include links related to other videos on our channel. I might actually show that in another example. So but at the very end, you’ll have to replay this video on. Remember sneaking in. Our main keyword phrase again to replay this video on success mindset for earning money online and then you’re going to include this right here is a link back to the video that you’re optimizing I’ll actually create a separate video on that just so you guys can see what I mean when you’re uploading all of this stuff in when you’re uploading the video to your youtube channel.

What you need to do is click on the link to that same video copy and paste it right in here back in the description. So I’ll create a separate video on that so you guys can see how it’s done. All right. That’s it for this video. Make sure you check out the next examples because like I said everyone is different. Every case is different when you’re optimizing the video. So you just learn by doing the more you see how this is done the better you’ll understand the concepts of YouTube search engine optimization. I’ll see you in the next one..

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