ARTICLES - Keyword Research Basics
Keyword research is most critical for your search engine marketing campaign as you need to find keywords and key phrases that people actually search for.
You will think to yourself, this is what I sell so it's obvious this is what people will search for, not always the case. Without any keyword research it really is a guessing game.
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When you think about the time you can spend on getting those search engine positions you so desire, all the trial and error and guessing wrongly what keywords to use, it definitely pays to use keyword research tools to find the right keywords to use.