This six-week interactive program is designed to help you grow your analytical expertise and assist you in becoming an invaluable part of the decision-making process within your organization. Guided by Faculty Director Sinan Aral, you’ll unpack how to leverage measurement and analysis within your digital marketing strategy. With a focus on analytics-based marketing, you’ll also assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.
Visit the course page for more information: https://www.getsmarter.com/courses/us/mit-digital-marketing-analytics-online-short-course
GetSmarter™, a 2U, Inc. brand, helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment.