MIT Sloan Digital Marketing Analytics Online Short Course | Trailer

Watch this trailer for the Digital Marketing Analytics online short course from the MIT Sloan School of Management.

This six-week interactive program is designed to help you grow your analytical expertise and assist you in becoming an invaluable part of the decision-making process within your organization. Guided by Faculty Director Sinan Aral, you’ll unpack how to leverage measurement and analysis within your digital marketing strategy. With a focus on analytics-based marketing, you’ll also assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.

Visit the course page for more information:

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