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【ALC21】 The Difference between Advertising and Marketing – Toronto Brand Marketing Web Design

Marketing has a very large range. Collecting data and analyzing the market, developing strategies for selling products, developing products based on data and strategies, and producing and forecasting sales are all, in fact, a part of marketing. Through this, products and services are promoted and communication with customers and sales is continued.

Advertisement is the next step. It is spending expenses to induce sales. If a product or service is well-known, advertising it will be very efficient.

To put it simply, the main focus of marketing is to get people to know a product or service while advertising is a means of publicity within marketing that uses repeated exposure through media to increase consumer trust.

https://www.alc21.com/weeklycolumn/20171103

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